BHANG (pronounced bang)
an edible preparation of marijuana made by soaking and grinding the young leaves and stems of the Cannabis sativa plant to create a paste, usually mixed with milk or water in traditional Indian beverages, and known for its mild hallucinogenic effects.
The speed with which Americans are now considering legalizing marijuana has taken everyone by surprise. But in the midst of this shift in public opinion and state law it is worth remembering the speed with which marijuana was made illegal. On the first day of 2014, Colorado became the first state to permit marijuana dispensaries to sell for recreational use. Since the first statewide medical marijuana laws went into effect in California in 1996, the number of Americans with legal access to what for many is a pleasurable drug has been steadily growing..
There is more public support for marijuana law reform than ever before with new polls showing more than half the country is in favor of legalizing marijuana. The Drug Policy Alliance (DPA) believes marijuana should be removed from the criminal justice system and regulated like alcohol and tobacco.
This brand campaign consists of social media ads, print/poster ads and an installation piece.
